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Just the reason why it offers an extensive range that caters to all kinds of consumers in different parts of the world - from Basmati Rice, Ready to Eat products, Cook-in Sauces and Cooking Pastes to Spices, This big step gave them a strong foothold in the industry and gradually people among trade and also the ones who used to consume it, started forming high opinions about Kohinoor Basmati Rice. At our workplace, we maintain high standards for fair and dignified treatment of all the people who work for our company. Now, add 1 cup Kohinoor Super Value Basmati Rice (soaked for 20 minutes) and sauté gently. Incredible as it may sound - 868,500 finest basmati grains flow out every second from Kohinoor factories. Cover and pressure cook for 2 whistles; Serve with onion tomato raita. Three Amritsar based brothers, Mr. Jugal Kishore Arora, Mr. Satnam Arora & Mr. Gurnam Arora joined hands to bring the best variety of rice, the Basmati Rice, to the people of India. Kohinoor brings the most authentic and vibrant Indian flavours in a variety of different products including cooking sauces, meals in minutes, basmati rice, and Indian snacks, to bring you the true taste of India. Its rice factory at Murthal, Haryana is one of the largest in the country with an unbelievable milling capacity – 50 metric tonnes per hour. It is a story that has been told and retold many a time. IFS Certification (International Standard for food safety) More habit than just procedures, the stringent quality specifications set by the company is what makes it stand apart. Kohinoor Foods Ltd. is synonymous with the fine taste of India in its authentic form. You can attach a photo or screen shot of a product or other items here. The answer is simple – world-class rice processing plants. Senior Management Through its long journey, Kohinoor Foods Ltd. has gone past numerous milestones becoming a global food giant. It is a link to the past and a bridge to the future. Today the brand’s position is quite strong in the international markets – all because of its strategic bases at places like USA, UK & Dubai. Through its long journey, Kohinoor Foods Ltd. has gone past numerous milestones becoming a global food giant. Tab 3--> This was the time when the brand started looking beyond just one product in its portfolio. Around this time, with the wave of liberalisation, came opportunities of interaction with overseas clientele. In the same year, the company established its second and India’s largest rice processing plant at Murthal, a place at the outskirts of Delhi, India. The consumer sees the reflection of the brand experience & relates it to the company’s logo.The “kohinoor” logo in its journey has progressed it self to stay unique & contemporary to the present day. This gave the company and its product an even better foothold, not only in the Indian market, but also in international market. 1976 - 1978 Kohinoor Foods Ltd. key Products/Revenue Segments include Rice which contributed Rs 753.03 Crore to … It’s really no surprise then that Kohinoor Foods Ltd. is a household name not only in India but also in the USA, the UK, Dubai, Canada, Japan, Australia, Singapore and other Today, in India The Landmarks of Kohinoor To protect itself from such environments, the company started firming its back-end.First among all was resetting the entire distribution network. For the first time, a commodity product started communicating with its end consumers directly. Through revamping the machineries, the company started maintaining a bench mark of quality at the plant level and ultimately at the industry level as well. This was another move that changed the way things used to happen in the industry at that time. Women's Clothing Store Kohinoor Foods Ltd. embarked upon its journey in 1989. It all started as a small rice trading business. Since then it has been treating every milestone achieved as a stepping stone to go past another one. This was the time when this business got converted into a big enterprise. The third drastic step the company took was in 1991 when for the first time it introduced Packaged Basmati Rice of 1kg & 5kg to make it possible for consumers to buy the Kohinoor products directly from shops. Since its inception, the company’s sole objective has been to make the world experience the true Indian flavour. Three Amritsar based brothers, ... Our vision is to make kohinoor the most trusted and preferred food brand from india in the global markets. Seasonings and Frozen Food. The company also got into Frozen Foods during the same period. Add 10 cubes of paneer, 2 tbsps coriander, 2 tbsps mint, ½ tsp Kohinoor Garam Masala and 1 tsp salt. And that’s something Kohinoor Foods Ltd. knows all about, perhaps better than most. Ltd” would oversee domestic (Indian) operations of both Food & Rice businesses that would bring global expertise of McCormick in ‘Distribution’ & ‘Product Innovation’ to the Indian Market. No wonder Kohinoor Foods has all the necessary certifications both in basmati rice and foods manufacturing Through its long journey, Kohinoor Foods Ltd. has gone past numerous milestones becoming a global food giant. Until this point the company was managing its operation through its base in India, but soon it realized the importance of setting up its bases at different locations on the world map. Soon it started entering the International markets and renowned International retail chains with its thriving Packaged Convenience Indian Food portfolio. Post this extension, the brand was further extended itself into different kinds of Basmati Rice priced at different levels. This was the time when their small rice trading business took a big step and they set up their own rice plant in Amritsar, India. Second was to import state of the art plant and machineries. The new company formed, “Kohinoor Speciality Foods India Pvt. Providing us a photo or screen shot, that includes the "Best by" Date and/or UPC, can help ensure we understand your query. This move strengthened the company’s distribution network and the company and its product ‘Kohinoor’ started standing even stronger in the market. Leadership To achieve this height, the company also established a very modern and sophisticated food processing plant at Bahalgarh, in the outskirts of Delhi, India. To cater to the ever needing changes at the market place and to optimize the domestic business operations, Kohinoor Foods Limited entered into a Joint Venture agreement with M/s McCormick Ingredients Southeast Asia Pvt. It was all outsourced until a point when they realized the importance of maintaining consistency in the high quality basmati rice they wanted to bring the people. Commitment to quality is the essence at Kohinoor Foods Ltd. And this is the reason why the company has access to the world’s most discerning customers. a wide assortment of food products that includes Basmati Rice, Wheat Flour, Ready to Eat Curries & Meals, Simmer Sauces, And with its huge list of accomplishments, it’s really no surprise. More people joined hands with the Arora brothers and around the same time this enterprise got its first name - “Satnam Overseas Limited” (As the company grew, this enterprise was later renamed as “Kohinoor Foods Limited”). Before this, rice was sold only loose in the market, by the kilo, in brown gunny or paper bags. It also launched its range of Spices in the Indian market. Logos have become the visual representation of the company’s brand with whom the customer associates the company & its experience with it. It established a state-of-the-art frozen foods facility at Bahalgarh, in the outskirts of Delhi, India and started supplying a range of its Frozen products in the International market. 2.9K likes. The logo has evolved itself over a period of time & has been able to remain fresh in consumer mind space. and in over 60 countries, consumer's lives have been touched by not only some of the finest basmati rice brands, but also Under this program, all the distributors committed their network solely to the company and promised not to sell any other products available in the market. Cooking Pastes to Spices, Seasonings and Frozen Food. Then add 2 cups of water, 1 tsp lemon juice and stir well. Its rice factory at Murthal, Haryana is one of the largest in the country with an unbelievable milling capacity – 50 metric tonnes per hour. Around the same time the company also started organizing “Awareness, Training & Development” programs for everybody who was associated with the company in a direct or an indirect way. And to differentiate their basmati rice from other variety of rice available in the market, they gave a name to it – Kohinoor, the name that meant the best, which depicted the best variety of rice available to people. Around the same period, Kohinoor set the first ever overseas basmati rice processing unit at Felixtowe, UK, which helped in strengthening Kohinoor’s stand in the UK market. Our mission is to make the world experience the true indian flavours in its authentic form that brings joy and happiness to the palates of global consumers. In the Indian market Value basmati rice priced at different levels fine taste of India through a journey of senses! Ltd. has gone past numerous milestones becoming a premium brand of basmati rice Exports from India high standards fair! 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